WPP与谷歌达成4亿美元AI合作伙伴关系

WPP与谷歌宣布了一项为期五年的合作伙伴关系扩展，WPP承诺投入4亿美元购买谷歌技术，以推动云计算和人工智能技术在营销领域的应用。这项合作将使WPP能够将谷歌最新的生成式AI模型（如Gemini、视频生成器Veo和图像生成工具Imagen）集成到其内部AI平台WPP Open中，从而实现广告活动资产的快速生成和个性化营销。双方预计这一合作将大幅提升营销效率，实现实时大规模个性化，帮助品牌更快创作内容，提升广告投放效果。

WPP首席执行官Cindy Rose表示，这一新合作将彻底重塑客户的营销可能性，通过量身定制的AI解决方案，在前所未有的规模和速度下推动高度相关的营销活动，从而加速营销各方面创新，带来无与伦比的增长和影响力。谷歌云CEO托马斯·库里安也强调通过这次合作，谷歌将支持WPP利用AI优化的技术堆栈创造未来的营销技术。

这笔投资和合作将进一步增强WPP在营销领域的技术能力，加快广告创意、制作、媒体投放和商务活动的数字化转型，强调隐私优先的数据协作，并包括人才培养项目，推动行业的整体创新和增长.12345678 910111213

  1. https://www.storyboard18.com/how-it-works/wpp-expands-google-partnership-with-400-million-bet-on-ai-powered-marketing-82548.htm ↩︎

  2. https://www.investing.com/news/company-news/wpp-and-google-expand-partnership-to-advance-ai-marketing-capabilities-93CH-4286517 ↩︎

  3. https://bestmediainfo.com/mediainfo/mediainfo-digital/wpp-commits-400-million-to-google-ai-to-power-marketing-10562639 ↩︎

  4. https://news.futunn.com/hk/post/63267575/wpp-and-google-forge-groundbreaking-partnership-to-redefine-marketing-with ↩︎

  5. https://www.163.com/dy/article/KBS68TEK0534A4SC.html ↩︎

  6. https://www.prnewswire.com/news-releases/wpp-and-google-forge-groundbreaking-partnership-to-redefine-marketing-with-ai-302583486.html ↩︎

  7. https://www.4anet.com/p/01k7jx2zh3fpxmq6rc4eeatwkx ↩︎

  8. https://www1.ftchinese.com/interactive/234865 ↩︎

  9. https://seekingalpha.com/news/4503952-wpp-commits-400m-for-ai-spending-with-google-under-expanded-partnership ↩︎

  10. https://wap.eastmoney.com/a/202510143533885347.html ↩︎

  11. https://www.campaignasia.com/article/wpp-continues-ai-overhaul-with-400-million-google-partnership/505279 ↩︎

  12. https://finance.yahoo.com/news/wpp-google-forge-groundbreaking-partnership-140000386.html ↩︎

  13. https://www.tipranks.com/news/the-fly/wpp-announces-five-year-expansion-of-partnership-with-google-thefly ↩︎